Brand strategy · Est. 2014
Clarity is a competitive advantage.
We help founders say one true thing, well — positioning, naming, and messaging for companies that would rather be understood than loud.
A small practice, on purpose
Two partners, a handful of clients a year, and no accounts team between you and the people doing the thinking. We take on work where language is the product — and decline the rest.
Every engagement ends in words you can use: a positioning you can defend, a name you can say out loud, messaging your whole team can repeat.
- ✓ Founder-led engagements only
- ✓ Six weeks, start to finish
- ✓ Everything we write, you own
Three ways we work
Positioning
Where you play, who it's for, and why you — settled in writing, argued until it holds.
Naming
Names that survive the trademark search and the dinner-table test alike.
Messaging
A message hierarchy your team can actually repeat — from homepage to sales call.
What clients say
"They cut our story in half and doubled what it said. Six months later the whole company still talks in the language they gave us."
Mara Ellison
Founder, Fieldnote
Say the true thing.
Tell us what you're building and where the words are failing you. We reply within two working days.